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Presentations / Infographics / Explainer Graphics

Storytelling

Translating Complex Into Simple

Translating complex technical concepts into visual stories became a signature skill at Topcon. I built a system for turning intricate positioning workflows into explainer graphics used across internal training, customer presentations, and marketing. The goal was always the same: distill complexity without oversimplifying, so the work landed the same way whether the audience was a C-suite executive or a field technician.

Contributors
Jonathan Biehl, Pui Ki Wong
ENDLESS
Combinations for explainer graphics
4
Business units
ONE
Shared system
Client
Topcon
Role
Creative Director
Years
2022

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Side tangent into some packaging projects...

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