Brand Alignment

Topcon Solutions Stores were flagship retail locations where Topcon owned the dealership and controlled the full customer experience. When one store relocated to a larger space, I saw an opportunity: turn the move into a testing ground for a full brand rollout, not just a one-off refresh. We treated every design decision, material, and touchpoint as part of one integrated brand experience, then documented it into a retail playbook. That playbook became the standard for future store updates. Same premium, on-brand experience, no matter which location you walk into.