Campaigns

A major credit union needed a debt consolidation campaign that could break through market noise. I led the creative concept: position debt as toxic, make people feel it, then hand them the fix. The campaign ran across direct mail, statement inserts, point-of-sale, and digital, with cohesive messaging at every touchpoint. The results blew past expectations. We beat marketing goals by more than 30%, generated nearly $8 million in new loans, and lifted the non-promotional baseline by 46%.