



ConExpo is North America's largest construction trade show. The Super Bowl of industry gatherings held every three years in Las Vegas. The 2023 event drew over 139,000 attendees. Contractors, dealers, engineers, and industry leaders... all descending on the show floor to explore the latest innovations from 2,000+ manufacturers. It's part trade show, part networking hub, part equipment playground where you can actually climb into million-dollar machines and see live product demonstrations.
Topcon evolved from a regular exhibitor to a major industry presence, debuting a massive 15,000 square foot booth in 2017 that reflected the company's significant growth trajectory. As Creative Director, I led the experiential design and branding strategy for these flagship events, developing immersive displays, theater presentations, and interactive experiences that transformed how attendees engaged with Topcon's positioning technology. Managing the creative vision across multiple ConExpo events represents some of my proudest management achievements.












































