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Exhibits / Meetings / Field Marketing

Events

ConExpo Exhibitions 2017 | 2020 | 2023

ConExpo is North America's largest construction trade show. The Super Bowl of industry gatherings held every three years in Las Vegas. The 2023 event drew over 139,000 attendees. Contractors, dealers, engineers, and industry leaders... all descending on the show floor to explore the latest innovations from 2,000+ manufacturers. It's part trade show, part networking hub, part equipment playground where you can actually climb into million-dollar machines and see live product demonstrations.

Topcon evolved from a regular exhibitor to a major industry presence, debuting a massive 15,000 square foot booth in 2017 that reflected the company's significant growth trajectory. As Creative Director, I led the experiential design and branding strategy for these flagship events, developing immersive displays, theater presentations, and interactive experiences that transformed how attendees engaged with Topcon's positioning technology. Managing the creative vision across multiple ConExpo events represents some of my proudest management achievements.

Contributors
Pui Ki Wong, Jonathan Biehl, Elmer Valenca, Todd Gardner, Chase Perryman
15,000
Sq ft booth footprint
139,000+
2023 attendees
55,000+
Booth traffic
Client
Topcon Positioning
Role
Creative Director, Project Manager
Years
2017 2020 2023

More from ConExpo

CONEXPO EXHIBITION 2017
128,000 attendees, 2,000+ exhibitors, 2.8M sq ft. Topcon's first 15,000 sq ft booth, a major statement of scale.
CONEXPO EXHIBITION 2023
130,000 attendees. The last major exhibition before COVID. Record booth attendance, engagement, and sales for Topcon.

More from Events

Meetings
TOPCON NATIONAL SALES CONFERENCE, NASHVILLE
Client
Topcon Positioning
Role
Design, Art Direction, Creative Direction
Contributors
Elmer Valenca, Todd Gardner, Jenn Paige
Results
Field Marketing
TOPCON TECHNOLOGY ROADSHOW
Client
Topcon Positioning
Role
Art Direction, Creative Direction, Project Management
Contributors
Pui Ki Wong, Jonathan Biehl, Elmer Valenca, Todd Gardner, Chase Perryman
Results
30 tour stops across North America, 3,000 guests, $30MM in quotes and sales
Meetings
TOPCON XPERIENCE DEALER MEETING, AUSTIN
Client
Topcon Positioning
Role
Design, Art Direction, Creative Direction, Project Management
Contributors
Pui Ki Wong, Oscar Cantu
Results
Largest event and attendance, representing all business units.
Meetings
TOPCON CREATIVE SUMMIT 2022, ADOBE OFFICES, SAN FRANCISCO
Client
Topcon Positioning
Role
Design, Art Direction, Creative Direction, Project Management
Contributors
Jonathan Biehl, Pui Ki Wong
Results
A more unified team with aligned goals and resources.
Meetings
SHELTER FROM THE STORM CONFERENCE, PALM DESERT
Client
Marketing Association of Credit Unions
Role
Design, Art Direction, Creative Direction
Contributors
Cheryl Lovejoy
Results
Meetings
TOPCON | JOHN DEERE TECHNOLOGY PARTNERSHIP SUMMIT, LIVERMORE
Client
Topcon Positioning
Role
Design, Art Direction, Creative Direction, Project Management
Contributors
Pui Ki Wong, Elmer Valenca
Results
Participation by 25 of the largest North American John Deere dealerships
Gloria Steinem Event Poster
Events
EVENT POSTERS
Client
Different local organizations
Role
Design, Art Direction, Creative Direction
Contributors
Xerox copiers and other manual tools
Results
Judy Chicago Event PosterCowboy Days Event PosterKRUXfest Event PosterCD Release Poster
Trattoria Movie Poster
Events
FILM-RELATED POSTERS
Client
SDLFF Film Festival; Filmmaker Jason Wolos, SACC
Role
Design, Art Direction, Creative Direction
Contributors
Jason Wolos, Ethan van Thillo
Results
San Diego Latino Film Festival PosterSan Diego Latino Film Festival PosterSan Diego Latino Film Festival PosterSan Benito Student Digital Media Festival Poster

Side tangent into some packaging projects...

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