OPEN TO THE NEW WHAT'S NEXT

CURIOUS CLEVER
CREATIVE LEADER

Hello. I'm a builder of creative teams and systems that let brands scale without losing the craft. I turn complicated products into stories people actually care about, staying hands-on from start to finish. Player, coach, and mentor, depending on the day. I've also become a digital transformation evangelist. Keeping a pulse on the ever-changing creative tech space and figuring out the workflows that help a company grow, not just look good. I architect the visual systems that hold it all together and keep the work moving at volume.

Oh, the places I've been.
TopconCity of Las CrucesMedia Arts Center San DiegoNew Mexico Farm & Ranch Heritage MuseumNew Mexico State UniversityRedbeard Communications
A bit about me

Driven by vision.
Grounded in results.

I love what I do. Plain and simple. I've led creative teams through the messy, high-stakes work of turning big ideas into brand experiences people remember: trade show booths that stop foot traffic cold, annual reports that make numbers feel like a story, retail environments that make a brand feel inevitable. Most recently, as Senior Manager of the Creative Center of Excellence at Topcon, I built and mentored a team of designers and producers across the US and EU, spearheaded the shift to a connected digital asset pipeline, and partnered with sales, marketing, and product leaders to ship work that moved the business, not just the portfolio.

I've carried that type of energy into work for the City of Las Cruces, the New Mexico Farm & Ranch Heritage Museum, San Diego Latino Film Festival, New Mexico State University, and Redbeard Communications. Proof that great creative leadership isn't tied to one industry; it's a way of working. I'm at my best working with teams to build the systems and culture that let them do their best work. Then getting out of the way so it can happen.

$1M
Vendor budget managed
10
Largest
team
managed
(US & EU)
3
Regions
supported
(NALA, EMEA,
APAC)
350%
Contributed to company growth
01

Creative
Partner

Shipping work that moves the business forward has always been my drive. Revenue-generating activity. I've helped launch retail rollouts, build campaigns, and brand activations. All done by partnering directly with sales, marketing, and product teams. That's how I've built trust as a strategic partner.

02

Team
Builder

Building a culture where ambitious work feels achievable has always been my goal. At Topcon, I managed and mentored a global team of 10 designers and producers across the US and EU. Real feedback, clear direction, and systems that let us hit high output without burning people out or cutting corners on craft.

03

Transformation
Evangelist

Chasing the tools and tech that cut production time and let a team do more has always been my thing. At Topcon, that meant tearing out a handful of disconnected regional workflows and replacing them with one connected digital asset pipeline. Less friction in approvals, faster time to market, nothing lost on quality or consistency along the way.

04

Event and
Experience Leader

Leading the creative strategy for Topcon's ConExpo presence in 2017, 2020, and 2023 resulted in record crowds at each show. We turned the booth into a destination, not just a display. The kind of thing that actually got industry leaders talking. And most importantly, drove significant leads, quotes, and sales.

05

Design
Enthusiast

I'm just a sucker for good design. For how much it touches, and for people who keep pushing the craft, old-school and new. A logo that's stood the test of time, a new technique that breaks the rules well. I care less about the category and more about whether there's real thinking behind it. And honestly, I'm always looking for the most fun way to get there.

Portfolio

A little taste of the craft

Spotlight —
Events

ConExpo

Exhibitions

ConExpo is North America's largest construction trade show. The Super Bowl of industry gatherings. 2023's event drew over 139,000 attendees to Las Vegas. Topcon went from a regular exhibitor to a major player, debuting a 15,000-square-foot booth in 2017. As Creative Director, I led the experiential design and branding strategy. Immersive displays, theater presentations, and interactive experiences that changed how attendees engaged with Topcon's tech. Some of my proudest work.

15,000
Sq ft booth footprint
139,000+
2023 attendees
55,000+
Booth traffic
Spotlight —
Publications

Annual

Reports

Annual report design is a quiet exercise. You're a silent guide through pages of dense content. Every typography and layout decision is part of one orchestrated journey, turning corporate jargon into something people actually want to read. I've led 25+ of these across 15+ clients, no two formats alike. My favorite kind of design problem.

25+
Annual report projects
15+
Different Clients
ZERO
Limits to formats and size
Spotlight —
Brand Alignment

Topcon

Solution Stores

When a Topcon retail store relocated to a bigger space, it became the testing ground for a full brand rollout. I led the strategy to turn that one relocation into a documented playbook. Every design decision, every touchpoint. All documented so future stores could deliver the same premium experience, no matter the location. 13+ stores later, it's still the standard.

13+
Dealer locations
ONE
Unified playbook
180°
Transformation into retail stores
Spotlight —
Collateral

Asset

Management

Digital Asset Management isn't glamorous, but it's critical infrastructure for creative work at scale. At Topcon, I led the shift from scattered, custom solutions to Acquia DAM and, eventually, to Adobe Experience Manager. A single source of truth for thousands of brand assets across every region. Faster approvals, less version chaos, same brand consistency everywhere.

ALL
Regions – NALA, EMEA, APAC
40%
Faster access to assets
1000s
Assets, one source of truth
Spotlight —
Storytelling

Translating Complex

Into Simple

Taking something genuinely complicated and making it click — that's the work I love most. At Topcon, I built a system for turning intricate positioning tech into explainer graphics people actually understood, used everywhere from customer pitches to internal training. Simpler stories, faster onboarding, better adoption.

ENDLESS
Combinations for explainer graphics
4
Business units
ONE
Shared system
Spotlight —
Identity

Farm & Ranch

Heritage Museum

Well before Topcon, there was this: designing a new identity for a young museum built to honor New Mexico's ranching heritage. I led it from logo concept through full brand application, aiming for timeless over trendy. That was decades ago. They're still using it today.

ONE
New identity
100s
Touchpoints
ACTIVE
Still in use today
Spotlight —
Campaigns

Relief From

Toxic Debt

First Entertainment Credit Union needed a debt consolidation campaign that actually broke through the noise. I led the concept: position debt as toxic, make people feel it, then hand them the fix. The promotion was leveraged across direct mail, statements, and digital. We beat marketing goals by 30% and generated nearly $8 million in new loans.

30%+
Above marketing goals
$8M
New loans generated
46%
Lift over baseline
See more
Testimonials

What people say

When I need to hire creative talent, he'll be first on my list.

Scott Langbein

If you are looking for a person who enjoys a challenge, and then becomes a partner in leading it to a successful result, Ronnie Garver is a person you need to get to know.

Dennis House

His talent for collaboration and vision has made a real impact on the teams he has been part of.

Brian Marsh

Any team would be fortunate to have his vision, leadership, and supportive guidance.

Pui Ki Wong

He brings fresh ideas, sound judgment, and a collaborative spirit to every project.

Fant Smith

He's an incredible manager who champions his team, advocates for their growth, and creates an environment where people feel supported and empowered.

Jonathan Biehl

From concept to product Ronnie impressed me with his quick wit and his eye for detail.

Jeff Hoffman

Ronnie is not just a 'graphic guy'. He combines artistic flair with business acumen.

Line Moisan

Like what you see?
Let's build something
bold together.

Contact me

Let's work together

EMAIL MELinkedIn
© 2026 Ronnie GarverCreative Leader · Brand Builder · Design Enthusiast